Your goals. Our focus.
Tailored Marketing Strategies:
Pragmatically designed.
Gracefully executed.
Your goals. Our focus.
Tailored Marketing Strategies:
Pragmatically designed.
Gracefully executed.
Tailored Marketing Strategies:
Pragmatically designed.
Gracefully executed.
Tailored Marketing Strategies:
Pragmatically designed.
Gracefully executed.
BLANC is a founder-led media and marketing agency built on the belief that great strategy and beautiful execution aren't mutually exclusive. We bring structure to your story and strength to your strategy.
Bianca Velez brings over two decades of hands-on experience across marketing, advertising, PR, events, sales strategy, and brand leadership.
Known throughout the industry as a "King Maker" and "Rain Maker," Bianca has built a reputation for crafting and executing tailored marketing strategies that drive real influence and measurable impact — with success stories spanning Asia, Europe, and Australia.
Every brand we touch is considered carefully.
Every campaign is built with intention.
Every detail is curated to lead with impact and integrity.
Established in 1986, the Joe Berry Award is Australia's longest-running retail industry award — celebrating innovation and emerging talent in young employees. But longevity alone doesn't guarantee relevance.
As the industry faced a growing talent shortage and younger professionals moved away from traditional media, the award risked becoming invisible to the very people it was designed to recognise. The program needed to evolve — and it needed a media partner who could speak to multiple audiences across multiple channels, without compromising its heritage.
BLANC took full ownership of the award's communications strategy — building a cohesive, always-on media program spanning print, video, social media, press releases, etc. The goal: grow awareness among new entrants, attract sponsors, and reinforce the award's standing as a genuine career milestone.
- Positive YOY growth in registrations
- Increased sponsorship interest and commitment
- Exponential growth in media engagements across channels
- Award recognised across all sectors of Australian retail
"BLANC has provided focused communications that have significantly increased brand-related activity. By partnering with BLANC, we've achieved beyond all previous levels — the measurement is clear in the number of responses. BLANC's well-programmed communication and media strategy is the backbone of our growth."
— Keith Quigg, CEO & Director, Activate Group Australia
Strikeforce is one of Australia's most respected outsourced retail marketing businesses — with a 3,000+ strong team and a connected suite of services competitors can't match. The challenge? Their external profile wasn't reflecting that strength.
They made the switch to BLANC as their retained media and marketing partner. The difference was immediate.
"We have seen a step change in responsiveness, understanding and proactivity since moving to BLANC. Our activity cadence and media output have increased dramatically — and the best measure is the direct feedback from our industry."
— Matt Lloyd, CEO & MD, Strikeforce AMC
Whether you're launching a brand, growing an audience, or looking for a media partner who truly gets it —
we'd love to hear from you.
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